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Press Releases

In ISE Booth 5-U72, Procella Audio Features 11.4.11 Channel Immersive 3D Audio System with Trinnov Audio, Artnovion and Image Screens

– Procella, Trinnov Audio, Artnovion, and Image Screens to demonstrate 11.4.11 channel immersive audio system in custom-built home theatre on booth 5-U72

– Procella to provide 22 loudspeakers and 4 subwoofers; Trinnov Audio to provide Altitude32 processor and Amplitude 8 power amplifiers; Artnovion to provide room design and acoustical treatment; Image Screens to provide acoustically transparent screen

– System is equally proficient at playback of Dolby Atmos®, Auro-3D®, and DTS:X® formats

Amsterdam, Netherlands and Stockholm, Sweden – February 1, 2016 – Procella Audio, manufacturer of high-performance high-definition speaker systems for home and professional cinema and music applications, announced its plans today for the Integrated Systems Expo show in Amsterdam. In a custom-built sound room, Procella and partners Trinnov Audio, Artnovion, and Image Screens will showcase the most advanced immersive audio system at the show – a full 11.4.11 channel system capable of Dolby Atmos®, Auro-3D®, and DTS:X® playback.

Due to the number of high-performance Procella loudspeakers used and the higher spatial resolution provided by the superior decoding capabilities of the Trinnov Altitude32, this system is designed to rival the immersive qualities of the finest cinemas and dubbing stages. 23 playback channels and 26 Procella loudspeakers will be used, including L/C/Rs, eleven ceiling-mounted overhead speakers, two front wides, a bed of six surrounds, and four subs.

“In cooperation with Trinnov and by using their Altitude processor, we are utilizing a speaker layout that is equally proficient at reproducing all three immersive 3D audio formats,” stated Gerben Van Duyl/Anders Uggelberg, founding partner of Procella Audio. “We’re excited to be able to showcase our loudspeakers with the very latest technologies for EMEA integrators, press and enthusiasts. We’re very pleased to be working once again with Trinnov and look forward to working with great partners like Artnovion and Image Screens.”

Procella P815 speakers mounted in a baffle wall will be used for the left, center and right channels, and the new Procella P5 speaker will be used for all surround and overhead channels. A single P18 active subwoofer will be paired with three P12 active subs used for low-frequency balancing.

Decoding of Atmos, Auro-3D, and DTS:X will be provided by the Trinnov Altitude32. The only processor available today that can support up to 32 channels for Atmos, it also supports Auro-3D and will be enabled at the show with the latest immersive audio format – DTS:X. Amplification will be by Trinnov’s new power amplifier, the Amplitude8. This ultra-high-performance class-D 8-channel amplifier delivers 225W into 8 Ohms, 375W into 4 Ohms and 500W into 2 Ohms for effortless playback with maximum dynamic range.

Completing this state-of-the-art theater presentation are partners Artnovion and Image Screens. Artnovion is providing the room aesthetic and acoustic design, as well as providing the room acoustical treatments. Image Screens is providing the acoustically transparent projection screen, enabling use of a baffle wall with the L/C/R speakers placed ideally for cinema playback.

About Procella Audio

Manufactured in Sweden and distributed globally, with offices in Los Angeles, Sydney and Stockholm, Procella Audio was launched in 2006 by DTS directors Anders Uggelberg and Gerben Van Duyl, who created the first Procella speaker system for the DTS 32 seat preview theater outside London. Procella loudspeakers deliver a powerful and dynamic cinema audio experience for the world’s finest home cinemas, professional studios and screening rooms. For more information, please visit www.procella-audio.com.

31.5.20 Channel Dolby Atmos Installation at Premium SCAPE Theater in Estonia Features Procella Audio Cinema Loudspeaker System

– Installation is at the premium Scape theater located in Tallinn, Estonia

– 56 channels are deployed in a 31.5.20 Dolby Atmos® configuration with 5 screen channels, 26 surround channels, 20 overhead channels

– Low-frequency channels are reproduced by a total of 17 dual 18 inch subwoofers

– All loudspeakers are designed by Procella founding partner Anders Uggelberg

– Speakers include Procella Cinema C124 and C22 loudspeakers with P18 subwoofers

Stockholm, Sweden – January 12, 2016 – Procella Audio, manufacturer of high-performance high-definition speaker systems for home and professional cinema and music applications, announced that installation of Procella Cinema loudspeakers has been completed at the premium Scape theater located at the Forum Cinemas, CocaCola Plaza, in Tallinn, Estonia. This cinema features a full complement of 68 Procella Audio Cinema loudspeakers in a 31.5.20 channel Dolby Atmos® configuration. This fully immersive cinema utilizes a Barco 4K laser projection system and features a wall-to-wall screen, luxury seating, and additional premium extras.

Procella Cinema loudspeakers are used exclusively for the AS2 presentation technology used in the Tallinn theater. Developed by Ari ‘Jaska’ Saarinen and Ari Salenius of the Nordic Cinema Group (NCG), the AS2 system features multiple unique design elements, most notably the fact that the main screen loudspeakers are located above a curved, solid screen rather than behind a perforated screen. This technology improves both sound and picture quality, providing more image brightness, ensuring no moiré patterns in the projected image, and eliminating the degradation that takes place when sound passes through a perforated screen.

The loudspeakers used for the AS2 design were designed by Procella founding partner Anders Uggelberg. Over the last decade, this system and Procella loudspeakers have been exclusively installed in each of the premium theaters operated by NCG under the Finnkino (Finland) and Forum (Baltic) theater brands. In 2016, this will be expanded to include theaters in Sweden and Norway.

The Atmos implementation in the Tallinn theater was designed as a joint effort by Nordic Cinema Group and Dolby Laboratories. For all Atmos theater installations, Dolby’s involvement begins in the early stages of design and culminates in testing and approval of each theater before its opening.

Upon completion of the audio system tuning and Dolby commission, Ari ‘Jaska’ Saarinen, Tech Manager for the Nordic Cinema Group, stated “The system is by far the best sounding Atmos system that I have ever heard. It is truly the culmination of our 10 year cooperation with Procella in developing loudspeakers for our exclusive AS2 sound system.”

“The challenge of developing loudspeakers for the AS2’s unique approach to cinema sound has been quite rewarding,” stated Procella partner Anders Uggelberg. “The sonic and visual benefits of the AS2 system are quite significant. And in the enhanced sonic environment that Dolby Atmos now makes available, it enables an even more immersive experience for theatergoers.”

Procella’s cinema loudspeakers models are distinct from the Procella consumer lineup, while sharing common design elements and concepts. In the Tallinn Scape cinema, 68 loudspeakers are used in a 31.5.20 Dolby Atmos configuration. The speaker array consists of five screen speakers, 26 base surrounds, 20 ceiling-mounted overhead speakers, and 17 subwoofers reproducing 5 low-frequency channels.

The five main/screen speakers are Procella C124 tri-amplified three-way speakers that use a high-frequency compression driver and an 8 inch midrange speaker mounted on proprietary waveguides. Low frequencies are handled by four 12 inch woofers in a ‘W’ configuration. The C22 overhead and surround speakers use the same high-frequency compression driver and waveguide with a 12 inch woofer. Each P18 subwoofer has dual 18-inch drivers mounted in a sealed enclosure.

The Tallinn Scape Theater is a 465 seat room, with a 20.4 x 8.6 meter screen (170 square meters) that spans the entire front wall. The DP4K-60L projector, which is the only Barco 4K laser projector in the Baltic and Nordic countries, delivers 56,000 lumens. In combination with the solid screen, it produces incredibly bright colors and vivid images with enormous dynamic range. Amplification is by 53 Yamaha power amplifiers rated at 79,500 Watts continuous.

About Procella Audio

Manufactured in Sweden and distributed globally, with offices in Los Angeles, Sydney and Stockholm, Procella Audio was launched in 2006 by Anders Uggelberg and Gerben Van Duyl, who created the first Procella speaker system for a the 32 seat DTS preview theater at its headquarters outside London. Procella loudspeakers deliver a powerful and dynamic cinema audio experience for the world’s finest home cinemas, professional studios and screening rooms. For more information, please visit www.procella-audio.com.

Procella Audio to Feature State-of-the-Art 11.4.6 Channel Dolby Atmos System in ISE Booth 5-U92 

– Procella ISE demo system to feature Dolby Atmos® audio demo system in custom-built home theatre in booth 5-U92
– 11.4.6 speaker configuration to include left, center, and right screen speakers; 6 ceiling-mounted overhead speakers; 2 width speakers; 4 side surrounds; 2 back surrounds and 4 active subwoofers
– 21 channel system includes Procella P28 main speakers, P5 surround and overhead speakers, P18 and P12 active subwoofers, Procella DA-2800 amplifiers, and Trinnov Altitude32 3D audio video preamplifier

Amsterdam, Netherlands and Stockholm, Sweden – February 3, 2015 –  Procella Audio, manufacturer of high-performance high-definition speaker systems for home and professional cinema and music applications, announced its plans today for the Integrated Systems Expo show in Amsterdam. In a sound room designed and constructed by Procella’s Dutch distributor Cosento, Procella will showcase perhaps the most advanced audio system at the show – a full Dolby Atmos® audio playback system. Dolby Atmos delivers captivating, sound that places and moves specific sounds anywhere in the room, including overhead, to bring entertainment alive all around the audience.

In booth 5-U92, Procella will demonstrate an active 11.4.6 channel system using 21 Procella loudspeakers. In addition to the standard 7.1 setup, the system will include six ceiling-mounted overhead speakers, two front wide speakers, a second set of side surround speakers, and a total of four active subwoofers.

Procella P28 speakers mounted in a baffle wall will be used for the left, center and right channels, and the new Procella P5 speaker will be used for all surround and overhead channels. A single P18 active subwoofer will be paired with three P12 active subs. A Trinnov Altitude 32 processor will provide Dolby Atmos decoding and Trinnov Optimizer room correction, and all amplification will be through Procella DA-2800 four-channel power amplifiers.

“After our very successful 9.2.4 channel Dolby Atmos demonstration at CEDIA Expo, we are excited to take things to the next level with a 11.4.6 channel system,” said Gerben Van Duyl, founding partner of Procella Audio. “This creates a unique opportunity for EMEA integrators to experience Dolby Atmos with greater than 16 playback channels, with the full resolution and cinema impact of Procella Audio loudspeakers. We invite everyone attending the show to visit our stand and find out what we mean by ‘The Procella Effect’.”

About Procella Audio

Manufactured in Sweden and distributed globally, with offices in Los Angeles, Sydney and Stockholm, Procella Audio was launched in 2006 by Anders Uggelberg and Gerben Van Duyl, who created the first Procella speaker system for a 32 seat preview theater outside London. Procella loudspeakers deliver a powerful and dynamic cinema audio experience for the world’s finest home cinemas, professional studios and screening rooms. For more information, please visit www.procella-audio.com.

Procella Audio Brings Pro Audio Performance to In-Wall/In-Ceiling Category with Atmos-Ready P6iW Speaker

Procella ISE 2015 P6iW press release.pdf

Procella Audio Expands to New Price and Size Categories with Initial Shipments of P5 Speaker and P12 Active Subwoofer

Procella ISE 2015 P5 P12 press release.pdf

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