Best Demo at ISE: Our 11.4.11 Atmos/Auro-3D/DTS:X Theater

If you weren’t able to make it to ISE, you missed a powerfully immersive demo! Praised by visitors as the best-sounding 3D Audio demo at the show, the Procella/Trinnov/Artnovion/Image system had 11 base channels, 11 height channels, and 4 subwoofers, a channel count far beyond that of other systems at the show. Its combination of imaging and immersion was compelling, making clear the strengths of each 3D audio format.

In the photo nearby, you can see part of the array of speakers mounted on the four meter high ceiling: for Atmos, two left side and two right side speakers, and for Auro-3D, two speakers for the Voice of God channel. Not shown are the two additional Atmos speakers and the front left, center and right height channels for the Auro-3D format.

Our ability to demonstrate such an advanced system was based on our show partnership with Trinnov Audio and their mighty Altitude 32 processor. In addition to impeccable sound quality, the Altitude enabled us to make demonstrations with content encoded in all three immersive formats: Atmos, Auro-3D, and DTS:X.

Thanks to co-exhibitor Artnovion of Portugal, our demo room was both attractive and well treated acoustically.You can see some of their acoustical panels in the above photo (note that the red diffusers appear orange in the photo because of the flash).

Back to Procella, we showed the full lineup outside the demo room, including a sneak preview of the slimline version of the P5 speaker, which is shown here. Ideal next to flat panel displays and screens, we’re tentatively looking at having this speaker later in the year.

With record attendance of over 65,000, the show floor was the busiest ever, and our presentation was made to full houses on the first three days and much of the fourth day. For more on the show, see our rAVe videos describing the 11.4.11 demo system and the Procella lineup.

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